Amika

Amika is a haircare brand known for its vibrant, fun, and inclusive approach to beauty. Founded with the philosophy of celebrating individuality and self-expression, Amika offers a wide range of hair products that cater to various hair types and textures.

The project goal for their website redesign was to create an engaging, vibrant, and user-friendly experience that embodies the brand’s playful and bold personality. The design should effectively showcase the range of haircare products, highlight key ingredients and benefits, and communicate the brand’s commitment to inclusivity and self-expression.