Alder

Alder Apparel is a sustainable outdoor clothing brand focused on providing functional, stylish, and inclusive apparel for women. Founded with the mission of making the outdoors more accessible to everyone, Alder offers a range of versatile, comfortable, and eco-friendly outdoor wear that caters to all body types and activity levels.

The project goal for their website redesign was to create a vibrant, inviting, and easy-to-navigate experience that reflects the brand’s core values of sustainability, inclusivity, and adventure.